The Nash Masterclass: How Tinashe Mutarisi Turned His Name Into a Marketing Machine
Written By: Oudney Patsika - Source: Jerry More Nyazungu (The Chartered Vendor)
Topic: Business Strategy - Focus: Tinashe Mutarisi and The "Nash" Brand
In Zimbabwe, some people build businesses. But Tinashe "Nash" Mutarisi built an entire ecosystem. Paints, furniture, TV, music, content creation, and talent grooming—all branded under one unstoppable name: NASH.
If marketing had a World Cup, Mutarisi would be lifting the trophy barefoot like Jay-Jay Okocha in a village tournament. Here is the blueprint of how he turned a personal name into a corporate empire.
Lesson 1: Be The Oxygen
"People buy from people, not logos."
OMNIPRESENCE
The Strategy
"My staff uses it. Even my jokes use it."
While many CEOs hide behind boardroom tables, Mutarisi jumped on Facebook. He turned his personal account into a marketing machine: skits with kids, comedy with employees, and product demos. That’s not marketing—that’s storytelling with a price tag.
Lesson 2: When It's Dark, Switch On The Light
During Covid, when businesses were locking padlocks, Mutarisi opened NashTV. Artists were suffering, money was tight. He said, "Come, let’s entertain the people for free."
The Result: At a time when we were sanitizing our hands every 2 minutes, Nash TV was sanitizing the music industry and marketing the Nash Brand to millions.
Lesson 3: Talent is Investment
Business intelligence disguised as generosity.
THE INCUBATOR
Grooming Stars
- Saintfloew
- Nisha Ts
- Raymer
These artists didn’t just appear; Mutarisi groomed them. He doesn't wait for an artist to "run out of petrol"—he looks for new fuel before the tank gets empty.
Lesson 4 & 5: Legacy & Heart
"Come here kids, grab a script." Every skit with his children is not just comedy; it’s corporate grooming and early exposure. He’s building a brand that survives beyond him. That’s what real legacy looks like.
Mutarisi supports the small guys before they blow up. He bought books from the "Chartered Vendor" with his own money—no discounts, no "pay later." Some people support you when the world is clapping; Mutarisi supports when the world is still silent.
The Takeaway
You didn’t just build a business, Nash. You built a movement, a legacy, and a marketing blueprint that every Zimbabwean entrepreneur can learn from.
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