TEARS, FEARS, AND STRATEGY: Mutarisi Closes NashTV, Leaves Nisha Ts Crying
Written By: Oudney Patsika | Topic: Business & Showbiz | Date: 10 Dec 2025
Businessman Tinashe Mutarisi’s decision to close the entertainment arm of his company has triggered a wave of speculation, transformed the local music industry into a gossip mega-field, and left some of the stable’s artists in tears. The announcement, made dramatically from the backseat of a car on his way to a funeral, was short, sharp, and felt like ripping a bandage off a fresh wound.
And just like that, NashTV—the platform that provided life and light during the lockdown—was GONE. For one of the stable’s leading lights, Nisha Ts, the dawn of this new reality has been met with a flood of tears.
"Ndokwakange Kwatove Kumba"
For Nisha Ts, this wasn't just business; it was home.
NISHA TS
The Reaction
"Zvirikutonetsa kunyora misodzi isingayerere."
"It’s difficult to put into words what this moment feels like. This wasn't just kubasa kwandiri (work for me), it was the place that introduced me to the world... believed in my voice before anyone else did."
She added, profoundly: "Hapataurwe zva Nisha pasinga taurwe zve Nash TV, hapataurwe zva Nisha Ts pasinga taurwe zva MR Tinashe Mutarisi."
The Corporate Killer Tone
While the streets were screaming, Nash Holdings chose the cool, corporate killer tone—a one-page statement confirming the collapse: "Nash Holdings announces the immediate shutdown of its entertainment operations under the NashTV brand."
Mutarisi was blunt: "I believe I’ve done my part... But now it’s time for a new chapter. My focus is shifting fully to entrepreneurship."
Sources told this publication the shutdown has been brewing since his appearance on the Ollah7 podcast. One source suggested the interview was "damage control dressed as content." Instead of talking numbers, Mutarisi spoke about wounds. It seems he has finally chosen peace over playlists.
The Speculation
Was it strategy or charity?
THE BATTLEFIELD
Social Media Reaction
- The Loyalists: "They ate from his pocket, then turned on him. He carried that industry for years."
- The Skeptics: "Let’s be serious, Nash Lockdown was brand propaganda. It wasn’t charity, it was strategy."
The Nash Marketing Machine
If marketing had a World Cup, Nash would be lifting the trophy.
While many CEOs hide behind boardrooms, Mutarisi turned his Facebook account into a marketing machine. Skits with kids, comedy with employees—that’s not just marketing; that’s storytelling with a price tag.
When the country was dark during Covid, he switched on NashTV. At a time when we were sanitizing our hands every 2 minutes, NashTV was sanitizing the music industry and marketing the Nash Brand.
Look at Saintfloew, Nisha Ts, Raymer. They didn’t just appear; Mutarisi groomed them. That’s business intelligence disguised as generosity.
"Come here kids, grab a script." Every skit with his children is corporate grooming and early exposure. He’s building a brand that survives beyond him.
Lights Out, NashTV
For a man whose name became glued to Zimbabwe’s digital entertainment boom, the exit is either the bravest move of his career—or the loudest admission that the game changed him more than he changed it.
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Digital Media | Marketing Expert | Brand ArchitectOudney Patsika is a Zimbabwean entrepreneur, award-winning Business Growth Architect, and renewable energy leader. He plays a strategic role in shaping editorial direction, digital growth, and brand architecture across leading business, media, and renewable energy platforms in Zimbabwe.
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