Building Brands of Faith: No Vision Will Outgrow The Visionary!
Over the past decade, a concerning trend has emerged: many visionaries concentrate on building the vision, mission, and values of their ministry, but never take time to build the visionary. This is a lethal mistake. No vision can ever outgrow its visionary.
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| Prophet Emmanuel Makandiwa |
The Visionary is Greater Than the Vision
Great visions are founded on great visionaries. The psychology of people is wired to associate more with the visionary than the vision. No matter how great the name of your church is, no one will care until they know who the visionary is. Think of Bishop Tudor Bismark, Bishop TD Jakes, Apostle Asa Gurupira, or Prophet E. Makandiwa—we know them more than we know the names of the ministries they founded.
In essence, everyone who is part of your ministry is there because of YOU as the visionary, not because of the vision itself.
Great visionaries protect their names and families more than they protect their churches. The integrity of any vision is protected by the values of the visionary, not the mission statement of the organization. The vision can never be more organized, more sanctified, or grow bigger than the visionary themselves. That will never happen.
A Plea for Authentic Leadership
THIS IS MY PLEA:
- Protect your name as the visionary, and the name of your vision will be protected.
- Protect your wife as the visionary, and the wives of those who submit to your vision will be protected.
- Protect your finances as the visionary, and the finances of those who submit to your vision will be protected.
- Protect your children as the visionary, and the children of those who submit to your vision will be protected.
Be an authentic visionary, and your vision will be authentic.
The Divine Marketing Model
This is how God the Father marketed God the Son on earth. As it is written in Philippians 2:9-11 (ESV): "Therefore God has highly exalted him and bestowed on him the name that is above every name, so that at the name of Jesus every knee should bow, in heaven and on earth and under the earth, and every tongue confess that Jesus Christ is Lord, to the glory of God the Father." God invested in marketing the Visionary, Jesus, knowing that the vision would follow.
Frequently Asked Questions
The main argument is that a vision (like a church or ministry) can never outgrow its visionary. Therefore, leaders should invest in building their personal brand, integrity, and character first, as people are drawn to the person behind the vision.
Because people's psychology is wired to connect with a person more than a concept. The integrity and values of the visionary are what protect and give credibility to the vision, not the other way around.
The lethal mistake is to invest heavily in marketing the ministry or organization (the vision) without first investing in marketing and building themselves (the visionary). This will ultimately limit the growth of the ministry.
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