People Will Pay for What Is Important to Them.

Home Featured Post Oudney Patsika People Will Pay for What Is Important to Them.
On July 28, 2015
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I have been running a design business for over five years now and I no longer charge for my services as I used to in the early days of my business. In those early stages of my business, I did not know what the design market could bear, I was terrified of scaring away clients with overly ambitious rates, and I was pretty skeptical that anyone would even be willing to pay for something that came so easily to me.
People Will Pay for What Is Important to Them.
People Will Pay for What Is Important to Them.
As a result, I low-balled my rates, took on low-paying work, and quickly burnt out because I was working hard - not smart. After such hard work the compensation was so low that it just did not make any sense to continue designing.

Now I see the value in what I do, and it makes it easier to walk away from clients who insist they can not afford my rates. "Keep me in mind when you have the budget to pay professional rates," I tell them. The smart ones realize that what I can do for them is worth it. The others... well, they are not the types of clients I'm looking for.

The next time a clients complains about your prices, just remember that: People Will Pay for What Is Important to Them

Welcome to Oudney Patsika's Website. Oudney Patsika is an award-winning Business Growth Consultant dedicated to helping you build a truly hyper-profitable business. Our mission is to provide in-depth, well-researched insights and strategies that go beyond the surface, enabling you to efficiently systemize operations, fully optimize resources, and scale your enterprise for significant growth.


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Oudney Patsika – Shaping Brands, Markets and Minds.

The Digital Media | Marketing Expert | Brand Growth Architect.


Editorial Strategist at Sona Headlines | Chief Digital Officer (CDO) at Solar Reviews Zimbabwe | Digital Managing Editor (DME) at Solar Quotes Zimbabwe | Marketing and Brand Strategy at Sona Solar Zimbabwe.

Oudney Patsika is a Zimbabwean entrepreneur, award-winning Business Growth Architect, and renewable energy leader. He plays a strategic role in shaping editorial direction, digital growth, and brand architecture across leading business, media, and renewable energy platforms in Zimbabwe.


Beyond the solar sector, Oudney Patsika is the Founder of Leaders.co.zw and Pastors.co.zw, platforms dedicated to aligning vocation, leadership, and marketplace execution. He is widely known for building and advising hyper-profitable businesses across multiple industries through strategic consulting and growth systems.


A respected thought leader, he regularly publishes insights on business strategy, leadership, and personal development , and frequently speaks at industry events and conferences, championing a cleaner, smarter, and more prosperous future for Zimbabwe and Africa.

Welcome to Oudney Patsika’s Blog: Getting Your Message Heard in a Noisy World. In today’s fast-paced, media-driven culture, your ideas and messages must be amplified to stand out and reach a larger audience. Oudney shares actionable insights and strategies designed to help communicators, entrepreneurs, and leaders make their voices heard, engage effectively, and influence their target communities.


Discover how to craft and deliver compelling content that resonates, cuts through distractions, and drives meaningful engagement. Learn to communicate your message powerfully and achieve measurable impact in your field.

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