The Power of Habit

Editor-in-Chief and Publisher: Oudney Patsika

On October 02, 2015

26,699,689 Views

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life.

She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

They succeeded by transforming habits.
In The Power of Habit award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

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Oudney Patsika – Shaping Brands and Minds

Business Growth & Market Strategist Corporate Identity & Brand Architect Digital Transformation & SEO Specialist Renewable Energy Brand Specialist

Oudney Patsika is a Zimbabwean entrepreneur, award-winning Business Growth Architect, and renewable energy leader. He plays a strategic role in shaping editorial direction, digital growth, and brand architecture across leading business, media, and renewable energy platforms in Zimbabwe, including Brand Digest Zimbabwe (Trusted Brands in Zimbabwe) and Polaris SuperBrands Zimbabwe (Top Brands) and many more.

Editorial Strategist at Sona Headlines | Chief Digital Officer at Solar Reviews Zimbabwe | Marketing and Strategy at Sona Solar Zimbabwe.

Tech-Driven Marketing Consultant Localized Social Media Strategist

Beyond the solar sector, Oudney Patsika is the Founder of Leaders Mandate and Pastors Toolbox. He is widely recognized for engineering hyper-profitable businesses through strategic consulting and high-impact proprietary growth systems.

A respected thought leader, he regularly publishes insights on business strategy and leadership. He frequently speaks at industry conferences, championing a smarter and more prosperous future for Zimbabwe and Africa.

Amplifying Your Message via Mhepo News: In today’s oversaturated, media-driven landscape, ideas require strategic amplification to survive. Oudney Patsika provides actionable frameworks designed to help entrepreneurs cut through the noise, dominate their digital footprint, and exert meaningful influence within their target communities.