Thursday, 10 November 2016

Giants For God - Asa Candler (Coca Cola)

Asa Candler was the entrepreneur behind Coca Cola and a fantastic example of what a Christian can do when he puts God first in his business. 

Starting from humble beginnings as a drugstore owner in Atlanta, he purchased the Coca Cola secret formula in 1888 and through his innovative marketing, sales and distribution efforts, grew Coca Cola into a national brand and an extraordinarily profitable business. 

Asa Candler was a major philanthropist for the Methodist Church and his contributions are still felt today, some 85 years since he went to be with the Lord. His $1 million gift to a small college in Oxford, GA to become the Methodist college of the South, became the prestigious Emory University we know today. He also gave millions to what is now Emory Hospital. Candler was elected mayor of Atlanta in 1916.
Giants For God - Asa Candler (Coca Cola)
The Chronicle Of Coca-Cola: Birth of a Refreshing Idea: The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed.
Dr. John Pemberton: Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day.

Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control.

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